SCOTSMAN GUIDE: CHILDREN'S Books Ad Series
For this years ad series for Scotsman Guide Magazine the direction chosen was inspired by some classic children’s books and authors from our childhood. I created our own take on these books styles with each different book representing either one of RCN Capital’s loan programs and services they provide. These ads culminate with a cover and spread that bring all the past ads together in the cover as a part of a Little Free Library and a RCN Capital pop-up book featuring all the highlights and benefits of working with RCN Capital. For one of the ads 2 versions made it to the final part of the process and we loved both so much that we couldn’t pick just one, so we did some A/B testing when we reran the series during the second half of the year using the second version.
