Corporate Design
My work brings together creativity, strategy, and visual storytelling to create meaningful brand experiences. From branding and marketing materials to animation, tradeshow displays, and social media campaigns, I create clean, engaging visuals that capture attention, communicate clearly, and build a consistent brand presence across print and digital.
RCN Core Values Branding
The goal of this project was to create a visual identity for the newly developed company core values that remained rooted in its established brand while introducing a fresh and original design.. Beyond developing the primary logo, the project focused on creating a cohesive visual identity for each of RCN’s specific core values as well..
Each value was represented through its own distinctive iconography and two-tone color palette, while incorporating elements of RCN’s original brand colors to maintain visual continuity.
A defining visual element is the use of a split-icon treatment, which creates a consistent framework for displaying and emphasizing typography across both the primary and supporting identities. This recurring element helps establish a recognizable visual connection between the various identities of the brand.
The final result is a flexible and cohesive identity system that expands upon RCN’s existing brand while giving each core value a distinct personality and visual presence. I was particularly pleased with how the project came together as a whole, creating a strong balance between consistency, individuality, and brand recognition.
Amplify Platform Introduction Video
Following the creation of a new brand identity for Amplify, our training platform, I was tasked with creating a promotional video that introduced the platform and brought the new brand to life.
I developed a dynamic visual journey that combined motion graphics, branded layouts, screen recordings, and animated typography to showcase the platform’s key features and user experience. The video moves from the initial brand introduction into demonstrations of the platform, highlighting how users can discover courses, access resources, and engage with the training experience.
The aim was to create something more engaging than a traditional product walkthrough — a short, energetic introduction that communicated the purpose of Amplify while building excitement around the platform and its possibilities.
Trade Show Displays
Created a series of bold, brand-driven trade show displays across multiple identities, transforming existing assets into cohesive large-scale experiences. Each display had multiple assets that included various sized booth walls, podiums, and other signage, with each design balancing strong visual impact, clear messaging, and thoughtful spatial composition ensuring the important information would not be blocked from people standing at the booth.
The projects involved creating artwork in various styles that could stand alone as individual pieces or as a part of the overall booth depending on the needs of show and the space allotted.
The result was a collection of engaging physical brand experiences designed to stand out in a busy trade show environment.
Tarot Card Social Media Campaign
Each year BLN selects a different creative and fun theme for their social media campaign, for the 2025 they selected Tarot cards.
In past years themes we created one design per month but for this month we challenged ourself with increasing the number to 5 per month by leaning into the theme and creating a full deck. Working with my team each month we created a new background and 3 unique cards dividing the elements between us. In addition to the static versions we also created animations in multiple formats. Halfway through the series I tweaked the animation to give the 3 card layout a little less organized look and added a sheen to the card as it floats up on the single card animations.
The series culminated in a spread of 3 classics tarot cards (The Magician, The High Priestess, The World), the rest were all new and unique cards created by our team. In total I created 9 unique illustrated cards of the 27 cards and 3 of the backgrounds.
